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The classic acronym, C.R.E.A.M. may never be more true than in today’s hip hop landscape, where literally millions — and even billions if you’re Sean Carter — can ride on the success of your music or your side hustles. In a recent interview with GoWhereHipHop.com, Trugoy The Dove from the legendary De La Soul crew blames the immense commercialization of hip-hop music for strangling the meaning from the music as an art.
“The way we’re going, it seems we won’t have anything left for the future,” said Trugoy, “it’s just disgusting, everybody’s just trying to get a check.” He said that creating music for a paycheck is, “robbing the idea of creativity; robbing the idea of giving and exerting yourself and giving to the love of this music.”
“It’s great to know that young brothers and sisters around the world are making money off of this [music],” he said, “but at the end of the day the music is suffering.”
Even though he seemed distraught about the current state of hip-hop as a business, Trugoy still seemed optimistic for the future. “I’m sure that artists will come out and prove the fact that you ain’t got to sell yourself to make a great album,” he said.
Trugoy also reminisced briefly about De La’s 1989 debut, 3 Feet High and Rising, saying that their only true goal was to get played on the radio. After that, “whatever happened, happened,” he told GoWhereHipHop. He continued by expressing gratitude for their continued success, saying that, “God gave [De La Soul] an opportunity to do much more with this music and it affects peoples lives.”
De La Soul recently performed at Chicago’s North Coast Music Festival, where the group brought on a surprise guest: Dres from the legendary group Black Sheep.
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Phil Ade
De La Soul
June 5th, 2011 at 8:20 pm
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